Nikon Malaysia Sdn Bhd has been presented with the GfK No. 1 Award for the best-selling Digital Single Lens Reflex (DSLR) camera category in Malaysia.
This signifies that Nikon is the best-selling brand of DSLRs in the country. The award was based on unit sales for the period January to December 2008.
Stephen Ng, general manager of Nikon Malaysia, said DSLR cameras are becoming more affordable and more consumers are realising the potential of digital photography.
“Over the past two years, the market trend in Malaysia has made a prominent shift toward DSLRs (primarily because of those factors),” he said.
Ng said Nikon Malaysia is striving to maintain its pole position by continuing to field innovative products, maintaining brand reputation and staying competitive with its pricing.
In this vein, it has just launched its feature-packed D5000 DSLR into the Malaysian market. One highlight of the new camera is that it has a swivelling LCD panel which makes it easier for photographers to overcome hard-to-shoot angles.
Nikon’s D5000 can also shoot video — quite a feature when you consider that DSLRs have a bigger image sensor that that found on traditional handycams.